Social media vs. Advertising analogy

John V. Willshire runs a great blog out of PHD London office called Feeding the Puppy. One of his recent posts includes an interesting presentation that manages to use every istockphoto image of a bonfire to build an analogy of how social media campaigns differ from advertising.

Advertising Fireworks, Social Bonfires

View more presentations from John V Willshire.

You should check out John's blog and keep it bookmarked, there's a lot of thought provoking stuff gets posted there.