Lane Crawford Fashion Blog

Lane Crawford have launched an interesting blog campaign where they have got famous fashion photographer Tommy Ton, to take pictures of interesting fashions he sees out and about while going to the leading fashion shows around the world. I think this is a brilliant example of the company using new media to provide engaging content which is very relevant for Lane Crawford and helps to further establish their positioning as retailer of top end latest fashion.

The only criticism I’d have is that it only seems to reside on the Lane Crawford site and it doesn’t seem as easy as other blogs to become a follower or add to an rss feed. Check it out …