Crap marketing

There's a really interesting contrast of marketing videos by rival sports brands Adidas and Puma on DesignNotes. One is so-so, the other seems hopelessly try hard. See if you agree which is which...

First off, Puma:


And next Adidas:


I can tell you as a Mancunian that the flat, uninspired drawl of the Ting Tings in the Adidas video has nothing to do with their Mancunian accents and I think everything to do with fact that they are probably reading from a $cript provided by the Adidas marketing department. "Yeah, these are the best kinds of gigs.. [becasue we get paid a $hit load of money for a few hours work]"

Maybe I'm biased?