HSBC lets travellers compile their own magazines

This is a great bit of marketing from HSBC Premier. At Heathrow T1, they gave travellers the opportunity to hand pick up to 32 different articles from a range of magazines to be bound into their own, pensonal title. What a brilliant idea - great brand and product fit, engages with the customer and adds value. The consumers in the video seem pretty happy.

Courtesy of PSFK