It's nice to see someone else has a liking for tactile, printed things. Tim Milne from Aromatic has started a concept in the UK with the Royal Mail to send out 30,000 of these sampler boxes with a range of products from toiletries to candy to books and music.
I particularly like the idea about sending people the first chapter or two of a book - an idea we also had recently for one of our clients. In the digital world we live in there is something pleasantly satisfying about ink and paper.
From The Long Tail blog
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